Gomaa Agag is an Associate Professor of Marketing at Nottingham Business School, UK. Gomaa Publications largely relate to Digital Marketing, Consumer behaviour, and tourism marketing. Dr Agag have more than 60 journal and conferences papers published in leading scientific journals such as Tourism Management, Journal of Travel Research, British Journal of Management, Journal of Business Research, Journal of Business Ethics, and International Journal of Contemporary Hospitality Management. Gomaa serves as an associate editor and reviewers of several journals such as Tourism management, international journal of hospitality management, and journal of business research.